Digital Transformation and Gamification

Big Data, Cloud Computing, Internet of Things, BYOD, Blockchain and many other cutting-edge and disruptive information technologies have caused significant changes in corporate business models. These changes have enabled users to better capitalise on the information they manage, reduce their investments in IT equipment, optimize communications and, even, stay permanently connected. However, these tools are not comprehensive solutions which can totally transform a company.

It is only through digital transformation that true technological change can take place within companies. This implies companies having to adapt to today’s new challenges by incorporating technology within their business processes in a holistic manner, i.e. in a way which affects all of the elements of the business value chain, not only some specific components.

In the short to medium term, digital transformation will not be an option but a necessary process for every company. According to the IDC consultancy firm, 66% of CEOs today consider digital transformation to be a key element within the business plan. In upcoming years, according to the report drafted by the Digital Economy Institute of ESIC Business & Marketing school (ICEDM) under the name of “Digital Votex: How Digital is redefining industries”, digital transformation will “displace close to 40% of companies”.

But, what benefits does it bring to companies, as opposed to other strategies they can adopt?  Principally, digital transformation increases operational efficiency, favouring a competitive advantage versus third parties; it creates new user experiences, provides sources of still unexploited income, fosters a culture of innovation within the company and allows for greater internal collaboration.

Not neglecting the weakest link

One of the challenges companies face when trying to digitally transform their internal structure is increasing the use of new devices and applied technologies within the different departments. This often implies dealing with employee reluctance to actively participate in the transformation process; whether it be because of fear of having to use tools and applications they are not familiar with, because of lack of motivation or because of an unwillingness to leave their comfort zone. This human factor thus becomes the weakest link within the company’s digital change strategy, despite being a key element within the process.

In a study regarding “Employee Digital Transformation in Spain in 2016”, Gartner predicts that, by 2020, “the greatest source of competitive advantage for 30% or organisations will be derived from their employees’ ability to exploit digital technologies creatively”. As a result, the success of a corporate digital transformation process depends, to a great extent, on the role the company’s workforce plays in this process.

Gamification and digital transformation

Fostering employee participation within the company’s digital transformation process is essential in order to guarantee its success and, in this respect, gamification has a lot to offer.

Based on a learning model which directly applies game dynamics, gamification uses the ICTs employees are already familiar with. By downloading apps onto their mobile devices, the different departments have at their disposal the resources they need to acquire the knowledge required by the company’s digital transformation process, without having to use traditional training methods such as lessons or monotonous concept repetition. Gamification offers a learning experience which is intrinsically linked to the digital world towards which the company is heading. Through this learning experience, employees can strengthen their acquired knowledge by playing competitive games with their colleagues. It also activates team cohesiveness mechanisms and fosters employee motivation.

As specialists in offering gamification solutions to companies, at Gamepaths we use tools which have been designed to guarantee employees get the most out of the company’s training programs. If you would like to know more about our gamification solutions, contact us today by sending an email to